The IMAX premiere of Star Trek: Into Darkness was a crowd pleaser. Not only were fans treated to a well done movie, mixing some rebel rousing high brow action with a familiar story, but they were treated to a memento, a glow-in-the-dark poster of the Enterprise orbiting the Earth, with a rising sun to signify the final frontier. The painting of a sun and a starry background by artist Mark Englert will glow when the lights go out.
This item may seem gimmicky, but for the people who love merchandise, this collectible will no doubt be numerous and will last until stocks run out. Technically, they were available for people attending the Wednesday night show, and only select theaters are eligible to receive this box of posters to distribute. For the IMAX company, it’s their way of saying thank you for coming out and of introducing IMAX FANFIX™ to the masses. It’s not quite a rewards program, but it is a gesture with good intentions behind it.
These Star Trek “limited edition” prints may well number roughly 25,000 since enough product has to be printed and shipped to all the participating theaters across North America. Now if they were individually numbered, that would make a difference.
Gone is the IMAX 12:01 program, which saw a distribution of smaller 13.5×19.5 posters last year.
Revenge of the 5th (May 5th) struck hard in North America giving Star Wars fans yet another reason to wear elaborate costumes and attend hobby and toy fairs. But in Japan this day has more meaning than just a celebration of one of the coolest creations in geekdom. May the 5th is Children’s Day and the 501st Legion were at the Make-A-Wish in Kobe 2013 to help raise funds for children with life-threatening illnesses.
