Tag: IMAX

IMAX’s Exclusive Poster Rewards is getting AMC’ed

By Ed Sum (The Vintage Tempest)

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Most fans who attend first screenings which are part of IMAX’s poster rewards program (formerly known as Fanfix and 12:01 Exclusive) are going to feel slighted should the current trend of AMC Theatres getting the exclusive continues. As a collector who knows supply and demand is at the heart of how any collectible market works, just why one movie theater chain is mainly distributing these items is questionable. Before, in the early part of last year, Cineplex Canada, Regal Theatres and AMC were on board for Interstellar. Three prints were offered and each theatre chain had only one or two of the set. By trading through forums or purchasing the missing pieces through eBay, a complete set can be attained. This method was fair to everyone interested in obtaining this triptych.

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IMAX’s Avengers: Age of Ultron Poster Promotion

Age of UltronAs the countdown for the release of Avengers: Age of Ultron begins, IMAX is certainly going to celebrate with the release of a keepsake poster to reward fans going to the April 30th screening. This company announced on Twitter last month that there are four images that they have commissioned, and the fans will get to vote on which one will get printed and distributed to theatre. No word has been mentioned on their blog page as to which one received the most responses. That might be coming on Thurs, April 23rd in order to build interest.

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IMAX’s FANFIX’s Into Darkness variant poster vs Man of Steel

Man of Steel PosterSadly, there will not be a FANFIX poster for Superman: Man of Steel. Collectors may feel disappointed but thankfully marketing is not going overboard in making every blockbuster movie event “special.”

Strangely enough, for this Friday, a 2nd variant poster will be made available for people going to see Star Trek: Into Darkness in IMAX 3D. This print will be available to the first 300 people, presumedly after leaving the show. The glow in the dark coating will be a different color to distinguish between the two editions.

IMAX’s Insurgent Giveways!

By Ed Sum (The Vintage Tempest)

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Fans of the Divergent films will be in for a mini-treat come March 19th and 20th. In the States, there will be giveaways for anyone attending the IMAX screenings of Insurgent, the sequel. Some of the items sound cool, and others, only the die-hard will appreciate, such as:

• AMC theatres: Insurgent tattoos
• Regal theatres: Google Cardboard Glasses
• Select IMAX theatres: IMAX exclusive mini posters

The exclusive mini posters will get distributed at the first evening shows on the 20th and the quantities will be while supplies last. However, it must be noted that the Cineplex Toronto and Vancouver locations will be giving away Google Cardboard Glasses at the first IMAX showings.

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During advance screenings on Wednesday night, Summit Entertainment, a Lionsgate Company, offered fans a print which lists all the five major players in this film — Shailene Woodley, Theo James, Octavia Spencer, Naomi Watts and Kate Winslet — in what may be a royal or straight flush, to suggest that this movie is like a game of poker. Just who is holding all the cards, and just what does lie beyond the wall around Chicago?

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But as for what IMAX holds is a more colourful print. This new offering nicely complements the original from last year’s Fanfix release. The colours match the background tone, and as for whether a third and fourth print will get unveiled, that will depend on what the marketing team behind this movie and theatre have in mind. Sadly, this program seems to be no more.

Any new promotional material under the IMAX program will be varied and no longer have a brand name associated to it in the coming years. At least for poster collectors, thankfully someone is in charge to keep the styles looking somewhat similar for multi-film projects.

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Interstellar Art Gets Multipled by Three!

By Ed Sum (The Vintage Tempest)

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Poster art aficionados may well want to attempt to obtain a complete set of Interstellar prints. Two more 12×16″ posters were released by IMAX and AMC theatres over Thanksgiving Day in the United States of America for anyone willing to tear themselves away from tradition and see this film on Thursday night. So far, eBay is the only place to find them for folks who missed this opportunity or are not living in the States.

Artist Kevin Dart created a beautiful watercolour world that evokes a sense of Space being viscous. The three planets featured show where former NASA pilot Joseph Cooper (Matthew McConaughey) and his crew have come and gone. They left Earth in search for a new planet for all of this planet’s citizens to live in, but as viewers already know, they have to face several challenges: on Miller’s planet, there’s nothing but water which grows as high as a mountain because of the influence of a heavier gravitational force upon this planet.

On Mann’s planet (not Saturn), there’s a black hole looming nearby. This particular print is far more gorgeous than the others. Unlike previous depictions of what a black hole looks like, this particular take is theoretically more accurate than a tempestuous toilet flush into nothingness. Only AMC theatre goers were able to lay their hands on this print.

Hopefully if the patient can find a complete set of prints, they can be framed to be displayed properly as a triptych. Some poster resellers might be assembling these packages so fans can buy them when convention season starts up. If the demand is there, maybe IMAX corporation or Dart might start selling full sets online. Last time this company offered a group of posters was with the first The Hobbit movie. It’d be a shame if completists were not given the option to find what they need.

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IMAX Cinemas Treat Fans with an Interstellar Poster

By Ed Sum (The Vintage Tempest)

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Audiences planning on going to see Christopher Nolan’s Interstellar at IMAX cinemas this weekend will be treated to a limited edition collector print designed by Gallery 1988 artist Kevin Dart. Supplies will be limited, but for poster aficionados, this 12×16 one-sheet is certainly very nice to look at.

When this artist has done work for COSMOS: A Spacetime Odyssey, perhaps he had some insight as to what to create for this exclusive. To contrast the lone farm with that of the rocket suggests that humanity may well be alone in the universe. Community is important, but until collectors see the film, just what this image means is deceptive.

That also includes what IMAX’s plans are for their incentive program. Is Fanfix gone? The answer is most likely yes as their marketing arm looks to appease more movie goers than limit it to those going to first shows on a Thursday night.