But what truly stands out are the commercials ANA presents us with. In it, we are given a front row seat to the daily goings on at the All Nippon flight company.
All Nippon Airways (ANA) rolled out this commercial on their official YouTube channel the day before Star Wars fans were to wish each other May the Fourth (or “may the force be with you, always”). This commercial that ANA has produced promotes their specially painted Star Wars passenger jets, three of them in fact. The jets were finished on October 2015, just in time for the release of Star Wars VII – The Force Awakens in theatres in this country.
The first jet is emblazoned with the Star Wars logo whereas the other jets each represented characters from the Star Wars films, both old and new. For the older fans, you can be a passenger on a jet adorned as R2-D2, but for fans who have been introduced to the Star Wars universe through the latest film, BB-8 may be more familiar.
I’m going to get this off my chest right now, I’m not fond of McDonald’s, at least not the North American version. It’s not McDonald’s food, it’s their marketing and how they’ve changed from a family restaurant to a cafe atmosphere, If I want to go to a café I would go to one that isn’t operated by a fast food company. That being said, I hear Japan‘s McDonald’s is run a little different from their North American counterpart. In the United States Ronald McDonald commercials may have been pushed out in favour of the “I’m Lovin’ It” jingle (based off the song “I’m Lovin’ It” by Justin Timberlake) in the world but in Japan they are at least creating interesting (and sometimes wacky) corporate commercials.
When it comes to the stomping and smashing of Tokyo that Godzilla is so good at (or perhaps he works at Toho and those are just models) at the end of the day he is just an everyday Japanese worker who has a family to support.
This commercial that clocks in at 30 seconds is advertising Hitachi‘s VT-JF25 Video Recorder-Karaoke player which retailed at ¥90,000 (roughly $800 US on today’s market). I consider this commercial to be one of the most memorable not just because of its humor but because it humanizes Japan’s most iconic Kaijū.
If you live in Japan or are knowledgable on Japanese holidays, you’ll know they celebrated recently their annual coming of age day. It’s a day where boys and girls who reach the age of 20 between April 2 of the previous year and April 1 of the new year are official recognized for becoming adults. Local ceremonies are held, gifts are given and parties are had for women dressed in furisodes and men dressed in hakamas or suits. Pikachu himself joins this groups as he like the licensing he represents turns 20 years.