By James Robert Shaw (The Wind up Geek)
All Nippon Airways (ANA) rolled out this commercial on their official YouTube channel the day before Star Wars fans were to wish each other May the Fourth (or “may the force be with you, always”). This commercial that ANA has produced promotes their specially painted Star Wars passenger jets, three of them in fact. The jets were finished on October 2015, just in time for the release of Star Wars VII – The Force Awakens in theatres in this country.
The first jet is emblazoned with the Star Wars logo whereas the other jets each represented characters from the Star Wars films, both old and new. For the older fans, you can be a passenger on a jet adorned as R2-D2, but for fans who have been introduced to the Star Wars universe through the latest film, BB-8 may be more familiar.
But what truly stands out is the commercial ANA presents us with. In it, we are given a front row seat to the daily goings on at the All Nippon flight company. Using the “Star Wars Main Theme” to move the scenes along, ANA gives their own ingenious twist on one of the most recognizable pieces of orchestrated music in cinema history. Composed by John Williams (who also composed the main theme from the Superman movie in 1980), the sounds of the London Symphony Orchestra‘s musical instruments are removed and are substituted with the everyday sounds from a busy airport. From luggage tapping hard floor to the sound of morning coffee being made, all of these sound effects are created from ANA’s own orchestra, that of their employees.
Video Source(s): ANAGlobalCH.