By James Robert Shaw (The Wind up Geek)
I’m going to get this off my chest right now, I’m not fond of McDonald’s, at least not the North American version. It’s not McDonald’s food, it’s their marketing and how they’ve changed from a family restaurant to a cafe atmosphere, If I want to go to a café I would go to one that isn’t operated by a fast food company. That being said, I hear Japan‘s McDonald’s is run a little different from their North American counterpart. In the United States Ronald McDonald commercials may have been pushed out in favour of the “I’m Lovin’ It” jingle (based off the song “I’m Lovin’ It” by Justin Timberlake) in the world but in Japan they are at least creating interesting (and sometimes wacky) corporate commercials.
Continue reading “Wind up Geek’s Cool Japan: McDonald’s New Commercial, I’m Loving It.”