Tag: Divergent

IMAX Reveals Gods of Egypt and Divergent Prints

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By Ed Sum (The Vintage Tempest)

IMAX continues their love to reward fans going to their broad box format films with both a release of two 13.5 x 19″ posters for the upcoming movies, Gods of Egypt and the finale to the Divergent series, Allegiant, on opening night. Of the two, both are nicely created pieces of art.

No credit is offered on the official site mentioning who crafted these two images, and of the two, the former hails to a classic Raiders of the Lost Ark style of print with a dose of Mummy Returns mixed in. The latter screams of Hitchcock’s Vertigo, albeit using more of an optical illusion to create the sensation more so than being James Bond-like. The latter release is perfect for those Divergent collectors wondering if a final poster will be offered. With this movie guaranteed a box screen release, its availability will be far and wide.

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Sadly, with some cities having a limited number of IMAX screens, the Gods of Egypt print will not be available everywhere.

Perhaps the studios decided to produce this print last-minute to draw in viewers on opening night, Feb 26th. Although projections for this movie is not good, that will not stop people looking for simple, turn off your brain, popcorn entertainment. This movie may well be the Michael Bay version of Stargate meets Dune. The print alone makes going to see this film opening weekend worth it. Poster collectors will be present hording up this print, which may be exclusive to Regal than AMC. Sadly, not all cities are created equally — this print may be limited to metroplexes willing to give up an IMAX screen to a lesser film when Deadpool still reigns.

Please check local listings for which films are playing where.

Going into the Matrix with Insurgent, A Movie Review

By Ed Sum (The Vintage Tempest)

Insurgent-officialposter2Newcomers to the Divergent series are best advised to see the first film before going to see Insurgent, the sequel of a four-part movie series. Although this young adult series is technically a trilogy, Summit Entertainment (one of the production companies involved) decided to split the last book up. The question of whether that’s just another money grab or not will depend on how well audiences are willing to put up with this constant separation of a final book into two films. This idea is wearing thin and I’m one person who is really tired of it.

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IMAX’s Insurgent Giveways!

By Ed Sum (The Vintage Tempest)

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Fans of the Divergent films will be in for a mini-treat come March 19th and 20th. In the States, there will be giveaways for anyone attending the IMAX screenings of Insurgent, the sequel. Some of the items sound cool, and others, only the die-hard will appreciate, such as:

• AMC theatres: Insurgent tattoos
• Regal theatres: Google Cardboard Glasses
• Select IMAX theatres: IMAX exclusive mini posters

The exclusive mini posters will get distributed at the first evening shows on the 20th and the quantities will be while supplies last. However, it must be noted that the Cineplex Toronto and Vancouver locations will be giving away Google Cardboard Glasses at the first IMAX showings.

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During advance screenings on Wednesday night, Summit Entertainment, a Lionsgate Company, offered fans a print which lists all the five major players in this film — Shailene Woodley, Theo James, Octavia Spencer, Naomi Watts and Kate Winslet — in what may be a royal or straight flush, to suggest that this movie is like a game of poker. Just who is holding all the cards, and just what does lie beyond the wall around Chicago?

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But as for what IMAX holds is a more colourful print. This new offering nicely complements the original from last year’s Fanfix release. The colours match the background tone, and as for whether a third and fourth print will get unveiled, that will depend on what the marketing team behind this movie and theatre have in mind. Sadly, this program seems to be no more.

Any new promotional material under the IMAX program will be varied and no longer have a brand name associated to it in the coming years. At least for poster collectors, thankfully someone is in charge to keep the styles looking somewhat similar for multi-film projects.

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Looking for Convergence in Divergent, A Movie Review

By Ed Sum (The Vintage Tempest)

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I never got into many young adult novel turned movie franchises save but one, Harry Potter. I tried to look at The Hunger Games but it just was not appealing. Both that film and Harry Potter set a huge benchmark for future projects to come, namely Percy Jackson, Enders Game, Twilight, Chronicles of Narnia and so on. There’s no need to list them all, but when anyone watches enough of these types of films, the tropes movie viewers can find in these films are easily identifiable and they can be found in many a future product to come, namely Divergent.

This movie adapted from Veronica Roth’s book of the same name is simple enough to recognize. A bit of that Twilight / Hunger Games style of narrative is going to be evident, and to have a female character show how she comes of age is a staple for many a book from this sub-genre of young adult novels that target a female reading demographic. With this tale, factions exist and the community is divided. Because of that, there is no hope for peace. Because of some global war, the survivors have fallen into a feudal society where everyone is organized into castes.
Continue reading “Looking for Convergence in Divergent, A Movie Review”

IMAX’s Fanfix 2014: Divergent gets an Inspired Poster

By Ed Sum (The Vintage Tempest)

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Perhaps both the filmmakers and IMAX are being selective in what films will get the FanFix upgrade. This program is designed to give the hard-core fans a treat for being first in line for certain movies, and the 2014 year begins with a gorgeously 70’s deco inspired print (almost ala The Matrix meets Pink Floyd) by artist Victo Ngai for the movie Divergent.

This talented illustrator from Hong Kong is based out of New York and she has done works for clients like The New Yorker, The New York Times, Leo Burnett, McDonald’s, WIRED, Plansponsor, International Herald Tribune, The Progressive, Tor Books and many more. Her work has been in shows in New York, Los Angeles, London, Germany, Australia, China and can be purchased from galleries/stores including the Victoria and Albert Museum Shop.

But for people curious about the books that this movie is based on, including this author, the official synopsis is as follows:

“In a future world where people are divided into distinct factions based on their personalities, Tris Prior is warned she is Divergent and will never fit into any one group. When she discovers a conspiracy to destroy all Divergents, she must find out what makes being Divergent so dangerous before it’s too late.”

Divergent releases Thursday, March 20th.

For a list of participating theaters, click here.