By Ed Sum (The Vintage Tempest)
IMAX continues their love to reward fans going to their broad box format films with both a release of two 13.5 x 19″ posters for the upcoming movies, Gods of Egypt and the finale to the Divergent series, Allegiant, on opening night. Of the two, both are nicely created pieces of art.
No credit is offered on the official site mentioning who crafted these two images, and of the two, the former hails to a classic Raiders of the Lost Ark style of print with a dose of Mummy Returns mixed in. The latter screams of Hitchcock’s Vertigo, albeit using more of an optical illusion to create the sensation more so than being James Bond-like. The latter release is perfect for those Divergent collectors wondering if a final poster will be offered. With this movie guaranteed a box screen release, its availability will be far and wide.
Sadly, with some cities having a limited number of IMAX screens, the Gods of Egypt print will not be available everywhere.
Perhaps the studios decided to produce this print last-minute to draw in viewers on opening night, Feb 26th. Although projections for this movie is not good, that will not stop people looking for simple, turn off your brain, popcorn entertainment. This movie may well be the Michael Bay version of Stargate meets Dune. The print alone makes going to see this film opening weekend worth it. Poster collectors will be present hording up this print, which may be exclusive to Regal than AMC. Sadly, not all cities are created equally — this print may be limited to metroplexes willing to give up an IMAX screen to a lesser film when Deadpool still reigns.
Please check local listings for which films are playing where.