Comic book films are very often a tough sell in a mass market that’s picky about what they like seeing. While Hollywood sees the medium as a readymade—a product that comic book readers are familiar with—to attract new converts requires a product that has to be easily accessible, if not understandable.
“For example, Walking Dead, flies off the shelves like bats looking for human flesh,” says Steven Saunders, a comic book writer and columnist for the industry for five years, “and Robert Kirkman takes concepts that’s been overdone and he makes it interesting.”
But with the box office these days, originality only goes so far. Saunders used to write for All The Rage, a gossip column about the comic book industry on Comics Bulletin and he would rather go watch the movie than to follow 40 years of comic book continuity.
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Actor Robert Downey Jr. will continue playing the multi-billionaire playboy industrialist character for two more 
If the movie