Tag Archives: MTJJ

Finding The Legend of Hei is Like Coaxing a Cat out of Hiding

11 May

The Legend Of HeiBy Ed Sum
(The Vintage Tempest)

Shout Factory

Available to order (when back in stock) at Amazon USA

No feline can be contained in the release of The Legend of Hei (罗小黑战记). Those adorable big eyes of the woodland sprite will win over many cat lover’s heart. Also, this movie about Luo Xiaohei (an elfin) has a unique charm to it which makes me wonder if there’s any merchandise to buy. There’s plenty to choose from on eBay, and the licensing potential is huge. When he’s competing against Kuroneko Sama (from Trigun), the challenge will be in brand recognition in North American markets.

This movie was released in China during the Summer of 2019 and made limited circuits at film festivals the following year before a pandemic halted those plans. This prequel to the lesser known web series is at least more accessible and my hope is for Shout Factory to get the rights to the web series so both are globally available. This title quickly sold out at the shops I checked out today, and even Amazon had trouble keeping up. There’s a book which covers the online tale. When this cat is proving hard to contain, I’m hoping Hei has that forever home in place. (Thankfully I was able to view this title digitally)

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