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IMAX Opens Their Digital Poster Art Archives!

By Ed Sum (The Vintage Tempest)

The IMAX company leapt to a whole new level of movie art appreciation this week. While I was checking into what’s being offered for exclusive art for upcoming films, this company opened their digital image archive. Every film which had a special poster offered since this program’s inception as a 12:01 special midnight screening to Fanfix to theatre chain exclusives is available and I’m very happy with this move. The trio of Captain America: Civil War and 10 Cloverfield Lane images (distributed by AMC Theatres) are suspiciously missing, but in what’s new, Suicide Squad (seen below) is looking very delicious!

Now, poster art aficionados can view and download (for their own personal use) each print that was once available. There’s still nothing like owning an original, but for those folks who just want to admire the image instead of seeking one out, this alternative is great! The best part of this digital offering is in the fact anyone can have instant wallpapers to use as a backdrop on their computer screens (for those horizontally made pictures at least).

Alternatively, most of these images can be printed onto 8½ x 11 or smaller sized paper to display on a wall. I looked at the names of some of the files, and some are pretty easy to identify as good to print or not. Any file with a “_LO” are of a lower quality, not really advisable to print, but are good to view on a screen. This company is not providing to allow folks to reprint them onto poster-sized (28×40″) paper. Instead, fair use allows for postcard size images for personal use only.

IMAX’s FANFIX’s Into Darkness variant poster vs Man of Steel

Sadly, there will not be a FANFIX poster for Superman: Man of Steel. Collectors may feel disappointed but thankfully marketing is not going overboard in making every blockbuster movie event “special.”

Strangely enough, for this Friday, a 2nd variant poster will be made available for people going to see Star Trek: Into Darkness in IMAX 3D. This print will be available to the first 300 people, presumedly after leaving the show. The glow in the dark coating will be a different color to distinguish between the two editions.

IMAX Fanfix Gears up for Spider-Man 2 Mondo Poster!

By Ed Sum (The Vintage Tempest)

If the first IMAX 12:01 Amazing Spider-Man poster looked good, then the Fanfix version that will soon be distributed is going to be spectacular! Inspired by the trends that feature film intros have been making lately — to have film credits in the opening sequence blend with the background or become part of the camera shot and disappear as it pans — then this new exclusive for movie-goers going to the very first IMAX screening is certainly going to be a treat.

Continue reading “IMAX Fanfix Gears up for Spider-Man 2 Mondo Poster!”

IMAX’s Fanfix 2014: Divergent gets an Inspired Poster

By Ed Sum (The Vintage Tempest)

Perhaps both the filmmakers and IMAX are being selective in what films will get the FanFix upgrade. This program is designed to give the hard-core fans a treat for being first in line for certain movies, and the 2014 year begins with a gorgeously 70’s deco inspired print (almost ala The Matrix meets Pink Floyd) by artist Victo Ngai for the movie Divergent.

This talented illustrator from Hong Kong is based out of New York and she has done works for clients like The New Yorker, The New York Times, Leo Burnett, McDonald’s, WIRED, Plansponsor, International Herald Tribune, The Progressive, Tor Books and many more. Her work has been in shows in New York, Los Angeles, London, Germany, Australia, China and can be purchased from galleries/stores including the Victoria and Albert Museum Shop.

But for people curious about the books that this movie is based on, including this author, the official synopsis is as follows:

“In a future world where people are divided into distinct factions based on their personalities, Tris Prior is warned she is Divergent and will never fit into any one group. When she discovers a conspiracy to destroy all Divergents, she must find out what makes being Divergent so dangerous before it’s too late.”

Divergent releases Thursday, March 20th.

For a list of participating theaters, click here.

Star Trek: Into Darkness and IMAX’s FANFIX program

These Star Trek “limited edition” prints may well number roughly 25,000 since enough product has to be printed and shipped to all the participating theaters across North America.

The IMAX premiere of Star Trek: Into Darkness was a crowd pleaser. Not only were fans treated to a well done movie, mixing some rebel rousing high brow action with a familiar story, but they were treated to a memento, a glow-in-the-dark poster of the Enterprise orbiting the Earth, with a rising sun to signify the final frontier. The painting of a sun and a starry background by artist Mark Englert will glow when the lights go out.

This item may seem gimmicky, but for the people who love merchandise, this collectible will no doubt be numerous and will last until stocks run out. Technically, they were available for people attending the Wednesday night show, and only select theaters are eligible to receive this box of posters to distribute. For the IMAX company, it’s their way of saying thank you for coming out and of introducing IMAX FANFIX™ to the masses. It’s not quite a rewards program, but it is a gesture with good intentions behind it.

These Star Trek “limited edition” prints may well number roughly 25,000 since enough product has to be printed and shipped to all the participating theaters across North America. Now if they were individually numbered, that would make a difference.

Gone is the IMAX 12:01 program, which saw a distribution of smaller 13.5×19.5 posters last year.