Subscribers to Variety Magazine and fans of the 3D film medium will no doubt want to read Carolyn Giardina’s report where the “Summer Movie Season [will be] Testing 3D Cinema’s Recoverability.” But as for whether that’s happening everywhere, I’ve noticed that my local movie theatre chain is close to abandoning the format unless it’s a blockbuster. As far as advance ticket sales are indicating what’s available, I’m not seeing any listings.
The only film listed is The Garfield Movie, and it’s a product not worth paying more for. If this activity is indeed happening, I imagine that they are only occurring at major metropolises where numbers matter instead of small towns. Whether fans of this medium want it back, the next few months will be telling. Ever since Covid-19 struck, the fear of getting the virus any which way depends on how much of a germ phobia one has. I firmly believe this fad is just that; and it’s finished running its course.
Continue reading “One Fan’s Response to Variety’s Report About 3D in Cinema–It’s Dead”
When James Cameron’s Avatar played in theatres 14 years ago, nearly everyone loved it. During its first run, this movie proved two things were needed. The technology to capture this filmmaker’s vision on digital celluloid with proper 3D cameras had to be custom made. His efforts proved why films who fake the process aren’t as spectacular, and even watching it again today, in preparation for part two, shows the pretend method still isn’t good.