Introducing Chevon, Where Surrealism Meets J-pop.

Hopefully as Chevon continues to rise up the charts, fans of Japanese pop music world-wide will take notice. Their latest single has a great message and the music video is worth the watch!

Chevon Album CoverSapporo-based rising band Chevon, whose elceletic style of music, has a new track that they’re promoting as they tour Japan! They love it loud, and I first noticed them because in the music video, titled Daikoushin, featured kaiju, and has tones similiar to Blue Oyster Cult’s Godzilla!

Their latest digital single is ‘meimei’, released early this month and there’s no word about when they’ll bring their act to other countries. It’s rare for me to want to see a Japanese act, and this band has become the exception. For those in Japan, the dates listed on Shazam.com are known.

From the Press Release:

With their latest track,. ‘meimei’ means “darkness,” and Chevon’s message is that “in an era when it’s considered best to be bright, it’s also OK to be dark – and it’s the dark ones among us who truly understand the sadness of others.”

The music video expresses a uniquely Japanese aesthetic in a similar vein to the illustration artwork for the ‘Meimei’ tour, resulting in a video that embraces the chaos of Chevon’s ‘Meimei’ world.

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Sanrio’s Hello Kitty to Help Educate the Prevention of Heat Stroke

HelloKittySummerBy James Robert Shaw (The Wind up Geek)

The Japan Weather Association (JWA) has appointed Hello Kitty as this year’s ambassador in the JWA’s fight to combat heat stroke. According to the Ministry of Environment that oversees the JWA, more than 5,000 people have required ambulance services this year due to the effects of heat stroke. As a result, the Ministry has named July “heat stroke prevention awareness month” and are organizing four awareness events to be held in densely populated cities. The cities that will be hosting these events are Tokyo, Sendai, Kobe, and Fukuoka.

As part of the event original Hello Kitty summer greeting cards and heat stroke meters will be handed out, instruction classes in the use of parasols will be held, heat stroke seminars will be given, and products to prevent against heat stroke will be made available. Other activities are:

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