Sanrio’s Hello Kitty to Help Educate the Prevention of Heat Stroke

HelloKittySummerBy James Robert Shaw (The Wind up Geek)

The Japan Weather Association (JWA) has appointed Hello Kitty as this year’s ambassador in the JWA’s fight to combat heat stroke. According to the Ministry of Environment that oversees the JWA, more than 5,000 people have required ambulance services this year due to the effects of heat stroke. As a result, the Ministry has named July “heat stroke prevention awareness month” and are organizing four awareness events to be held in densely populated cities. The cities that will be hosting these events are Tokyo, Sendai, Kobe, and Fukuoka.

As part of the event original Hello Kitty summer greeting cards and heat stroke meters will be handed out, instruction classes in the use of parasols will be held, heat stroke seminars will be given, and products to prevent against heat stroke will be made available. Other activities are:

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