Available on Netflix
Coming to home video, DVD on Sept 3
High Octane Pictures
When Masters of the Universe is looking like the reboot movie to keep an eye on, perhaps it’s time to revisit the merchandise that inspired it. Mattel once lamented over the missed opportunity when an offer crossed the desk of then CEO Roy Wagner to produce Star Wars toys. After seeing how successful that went, they missed the boat. The race was on by many toy manufacturers to produce the next big thing. Sadly, that meant licensing nearly every fantasy or sci-fi movies made under the sun in that quest to find El Dorado. Thankfully, a few creative minds got the right idea, but to maintain the fan base has been a struggle.
The conflict has always been with having associated media to keep interest alive. Randall Lobb and Robert McCallum‘s documentary, THE POWER OF GRAYSKULL: The Definitive History of He-Man and the Masters of the Universe explores the hurdles involved over the years in why this franchise is still reverent. According to a few chiefs at Toys r Us back then, 5-year-olds don’t read comic books. Mattel’s answer was to make a TV show.
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