Can DreamWorks’ DinoTrux Build a New Franchising Opportunity? A Review & Analysis

Dinotrux_posterBy Ed Sum (The Vintage Toy Tempest)

Anyone who loves dinosaurs, monster trucks and demolition derbies should find DreamWorks’ DinoTrux on Netflix amusing. It’s made for children who do not stick firecrackers under their Hot Wheels. Well, if they did, the product would be a touch more violent. Instead, this series focuses on team building exercises and how to get along. The producers are certainly on the right track to focus in on looking at how diverse talents can gather their resources together to get a job done. In the world of construction, that’s especially important.

In a strange way, if this world actually existed, these sentient mechanical creatures most likely helped build neolithic wonders like Stonehenge. In the Mechazoic period that they live in, these robots live a simple life. Transformers fans might wonder if these creatures might predate the coming age of Cybertron. The idea is very probable, but for creator Chris Gall who authored the children’s books of the same name, that’s most likely not what he had in mind.

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