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Pop Singer Natsume Mito Appears in Baby Star CM with New Mascot

1 Feb

babystarpanmenBy James Robert Shaw (The Wind up Geek)

Baby Star Ramen’s mascot, Bei-chan, is to be retired by the Oyatsu Company Ltd. and new mascot, Hoshio-kun will be gracing the packages of Japan’s popular snack food which has sold nationwide since 1959. Announced at a press conference, Hoshio-kun’s first commercial (CM) appearance will be with fashion model and pop singer Natsume Mito advertising Baby Star’s newest snack food, Baby Star Panmen. The commercial will be broadcast nationwide in Japan from February 6th.

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