Korea’s K-Pop “Treasure” is Coming to Japan March 31st

18 Feb

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Release date: March 31, 2021

Korea’s hottest boy band is preparing for a Japanese language debut!

In 2020 they dominated the rookie category at many awards ceremonies, including the Mnet Asian Music Awards, and in order to grow, they must blow up other markets. Feb 14th saw the release of their song “Beautiful” in another language, and it’s a hit! As a follow-up, they will release the album “The First Step: Treasure Effect,” March 31st!

This release will be the fourth consecutive work in their THE FIRST STEP series of releases that has already achieved over 1 million sales since the release of “Chapter One” in Korea in August 2020. The album will include the Japanese version of “Beautiful” and hits such as “Boy,” “I Love You,” “MMM” and “My Treasure,” with all 13 tracks on the album sung in Japanese. A Blu-ray/DVD is also planned, featuring music videos for the Japanese versions for the very first time.

These first editions include a priority lottery access code for a chance to win special exclusive prizes, including an online autograph session with the members of TREASURE. This offering is open to fans all around the world. The mu-mo online shop is currently accepting pre-orders, and orders include an acrylic stand figure of your favourite member of the group.

To download the Japanese digital single ‘BEAUTIFUL’ and streaming, please visit this landing page for links to your favourite service.

Official Video:


‘BEAUTIFUL’ was selected as the new ending theme tune to the hugely popular ‘Black Clover’ anime series, based on the Weekly Shonen Jump manga. When the first episode featuring the song aired on January 5, the hastag #BlackClover_with_TREASURE immediately topped Twitter’s global real-time trending chart. A mid-tempo ballad that shows a new side to TREASURE, ‘BEAUTIFUL’ features richly layered vocal melodies, and a level of vocal control and nuance that is way beyond what you would expect from a group of newcomers.

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