Celebrating 40 Years of BMW Japan’s Brand with Yoshiki!

Yoshiki (musician) - WikipediaFriday, October 22nd, 2021
7:00 PM JST / 6:00 AM EDT / 3:00 AM PDT
FREE on BMW Arena website 

Legendary Japanese rock star and composer Yoshiki will be joining BMW Japan for a very special performance to celebrate their 40th Anniversary this year. To commemorate the occasion, the iconic automotive brand will be hosting an online event titled “BMW Arena: Living With What’s Important To The Next Generation” on Friday, October 22nd (Japan Time).

Fans can tune in to watch at 7 PM JST / 6 AM EST via the BMW Arena’s official website.

“I feel grateful to be invited to perform for the 40th anniversary of BMW Japan, as we look toward the next generation of automobiles. Please join me,” shares Yoshiki.

BMW 40周年】BMW Japanの軌跡

In addition to Yoshiki’s performance, BMW Arena’s virtual programming will also include a line-up of special guest speakers, a community discussion area, and interactive games that guests can take part in. His performance caps off an exciting year of collaborations. Continuing his growing involvement with the fashion world, Yoshiki was selected by French luxury brand Baccarat to design his own special edition of their historic Harcourt Glass. As part of the 180th anniversary celebration of the original design, this one-of-a-kind piece was unveiled at Paris Fashion Week.

He was also recently appointed to the role of Global Advisor for entertainment platform, 17LIVE. To kick off the exciting partnership, this talent hosted an exclusive Q&A to discuss the possibilities of live streaming through the lens of sustainable development goals.

Yoshiki’s fans can also expect him announcing new music by him very soon.

Author: Ed Sum

I'm a freelance videographer and entertainment journalist (Absolute Underground Magazine, Two Hungry Blokes, and Otaku no Culture) with a wide range of interests. From archaeology to popular culture to paranormal studies, there's no stone unturned. Digging for the past and embracing "The Future" is my mantra.

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