What do the Three Prints Mean in AMC Theatre’s Captain America: Civil War?

20 Apr

By Ed Sum (The Vintage Tempest)

AMC Theatres loves giving away collectible posters to reward fans who love seeing their favourite movies multiple times. This American-side chain is offering a set of three posters showing the three groups who will soon be fighting it out in Captain America: Civil War. While this tactic seems to leave other theatre chains in the dust, hopefully these other movie houses will have their own promotional campaigns to reward (comic book) film aficionados.

Matt Ferguson is providing the artwork for this set. Marvel Entertainment aficionados may recognize his style, as he’s provided the layout and design of the home video release box sets of this company’s films. They can be found in the packaging of both the Phase 1 and Phase 2 disc sleeves. His artwork on these multi-disc sets is certainly marvelous. To have one creative mind behind most of this company’s movie line-up is encouraging. On his Twitter page, he reveals how these prints must be arranged. 

In the artwork, one print shows Captain America, Winter Soldier and Scarlet Witch together. Another reveals Iron Man, War Machine and Black Panther. The third piece shows Falcon, Scarlet Witch, Hawkeye and Vision. The colours suggest each side’s allegience. Blue is the Captain’s signature colour, red is to symbolize Iron Man’s red suit and the grey represents neither. However, could the arrangement also imply neutrality? Hard to say until the film releases May 4th. To optain these prints, attendees must attend the screenings on May 8, May 15 and May 22.

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