By James Robert Shaw (The Wind up Geek)
Whether it’s the commercial of a Second City alumni pushing cameras or a Canadian national treasure singing the praises of a bank, chances are these commercials have been imprinted into the minds of the masses. In some cases commercials with 30 seconds of air time can produce more comedy, drama or music then a half hour TV episode. With a good ad writer, a caring director, and the right film crew, a commercial can sometimes impress more than it’s television show counterpart.
But even with the right ingredients it’s still the spokesmodel who can make or break a commercial. A good face will warm your heart, make you laugh and earn your trust.
So without further ado, here is part 1 of what I consider some of the best Canadian commercials and ad campaigns then and now: