Today, the Victoria Film Festival (VFF) has a new look! In addition to their 2022 Festival website going live and The Vic Theatre listing the best independent cinema can offer, the event coming next year in February has a lot of changes coming too.
This new logo and brand identity was designed and developed by BONE Creative.
VFF wanted to improve their interface to make it more user-friendly, create a better user experience, and increase the website’s accessibility and inclusivity, while also refreshing their identity.
Last year, VFF had to switch to a 100% online experience and discovered that their current platform couldn’t make the transition easily. “We realized that the website, as the Festival’s virtual real estate, requires innovative updates to meet the needs of audience members,” said Kathy Kay, the Festival’s Director. “Independent cinema reflects the most recent changes in society, and as we bring unique stories to local screens, we also wanted our own story to visually and verbally incorporate the diversity of contemporary media art.”
Some features added to the new website include the ability to create a wish-list of favourite films playing at the Festival and the option to create a user account to track member activity with the Victoria Film Festival Society, as well as save user info, including payment preferences.
Now in their 28th edition, the Victoria Film Festival decided that as they continue to grow and adapt to new public expectations, the time was right to update their image.
The inspiration for the new website was to bring it in line with the Festival’s branding to create an even more interactive experience, while remaining whimsical, playful and cheeky, with a non-linear narrative, inviting audience members to embrace the unexpected, while also being able to intuitively navigate the website and easily find the info they need.