AMC & IMAX Teams for 10 Cloverfield Lane Poster Incentives

9 Mar

IMAX Poster 10 Cloverfield Lane

By Ed Sum (The Vintage Tempest)

In addition to the exclusive art by Kevin M. Wilson for IMAX’s official poster for 10 Cloverfield Lane, this company has announced more AMC Theatre exclusives for fans and perhaps poster collectors alike. They want fans to see the movie three times, and on each day will be the release of another poster to form a sense of dread. The stairs are endless.

The style continues in what was started with The Divergent Series: Allegiant – Part 1, and goes James Bondish, ala The Saint (the old TV series with Roger Moore) with bold primary colour of blue perfectly recaptured. In the prints, red and green are added. Having the characters ascend stairs to represent what lurks above instead of hiding below — a theme that will no doubt be explored in this thriller.

Monsters are said to be lurking about and humanity is gone. That’s unless the survivors have bunkered up. John Goodman looks great in the trailers for this piece and Mary Elizabeth Winstead is the cat needing release. Just what is out there? This movie will see early release come Thurs, March 10th.


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