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The Best of the Entertainment Industry’s ALS Ice Bucket Challenge Videos

18 Aug

By Ed Sum (The Vintage Tempest)
Updated August 23, 2013

alsa_logoMany celebrities are taking on ALS’ ice bucket challenge to bring awareness to the world to what Amyotrophic Lateral Sclerosis (ALS or Lou Gehrig’s disease) is about. This neurodegenerative disease affects the brain and spinal cord, where it causes muscles to atrophy. Victims in the late stage can lose the ability to speak and swallow food. Fortunately, there is treatment to this muscle numbing disease. But in what can be done so far, all current medications can offer is to “relieve symptoms and improve the quality of life.”

Research is ongoing for better ways to tackle this disease. To help raise funds, many celebrities from various aspects of the world of sports and entertainment have stepped forward to allow themselves to get drenched in ice cold water in a symbolic statement of what the feeling must be like to suffer from ALS. The numbing sensation is not pleasurable. But to their reaction is entertainment enough.

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