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Korea’s K-Pop “Treasure” is Coming to Japan March 31st

18 Feb

Release date: March 31, 2021

Korea’s hottest boy band is preparing for a Japanese language debut!

In 2020 they dominated the rookie category at many awards ceremonies, including the Mnet Asian Music Awards, and in order to grow, they must blow up other markets. Feb 14th saw the release of their song “Beautiful” in another language, and it’s a hit! As a follow-up, they will release the album “The First Step: Treasure Effect,” March 31st!

This release will be the fourth consecutive work in their THE FIRST STEP series of releases that has already achieved over 1 million sales since the release of “Chapter One” in Korea in August 2020. The album will include the Japanese version of “Beautiful” and hits such as “Boy,” “I Love You,” “MMM” and “My Treasure,” with all 13 tracks on the album sung in Japanese. A Blu-ray/DVD is also planned, featuring music videos for the Japanese versions for the very first time.

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